William  has always been interested in how buildings work together to  help define place, like the plazas of Europe, and after having spent time in France he sent some of his sketches to the Disney Imagineering company where he was hired as a Concept Architect.  There he learned about places based on architectural theme, arrangement and story.  He worked with different entertainment companies on theme parks in the US, Europe and in Asia.  The work he performed was on concept development, creating the spark at the very beginning of a project.